19th June 2018
MÜLLER AND BRITISH ATHLETICS PARTNERSHIP EXTENDED TO COVER BRITISH ATHLETICS CHAMPIONSHIPS
- Müller adds naming rights of British Athletics Championships to its major athletics partnership
- More information on the Müller British Athletics Championships is available via: https://www.britishathletics.org.uk/events-and-tickets/british-athletics-championships-2018/
British Athletics has announced that Müller has extended their major athletics partnership to additionally cover the British Athletics Championships through to 2019.
Already the Official Supporter of the British Athletics team and Official Milk, Milk Drink, Yogurt and Spreadable of British Athletics through to 2019, Müller’s partnership with the British Athletics Championships sees the dairy company serve as title partner to three of British Athletics’ major summer events including the Müller Anniversary Games and Müller Grand Prix Birmingham.
Pushing the partnership’s visibility via television advertising featuring British stars Adam Gemili and Katarina Johnson-Thompson, Müller has been a key partner of British Athletics since 2016 and will continue to have a key presence around branding and activation rights at the aforementioned events.
UK Athletics Chief Executive, Niels de Vos said:
“We are very pleased to extend our fruitful partnership with Müller to our prestigious British Athletics Championships. This year’s edition is shaping up to be a significantly strong event on the back of recent performances from our athletes, so this is further excellent news for this championships’.”
“Müller has been a proud supporter of British Athletics since 2016 and this is further good news for the sport in the UK. We look forward to continuing this partnership in the coming years.”
Michael Inpong, Chief Marketing Officer at Müller, said:
“As we head into a sensational summer of sport, it’s really exciting to take our partnership with British Athletics one step further.