Zac Shaw Part of Innovative Athlete Creator Club

Follow Zac Shaw's story: as they join new Athlete Creator Club for Olympic and Paralympic athletes We’re thrilled to announce that Zac Shaw has been unveiled as one of the…

Follow Zac Shaw’s story: as they join new Athlete Creator Club for Olympic and Paralympic athletes

We’re thrilled to announce that Zac Shaw has been unveiled as one of the first members of the new ‘Athlete Creator Club’, an initiative supported by UK Sport.

What’s the Athlete Creator Club?

The world of sport is changing. We know fans like you want more than medals — you want stories, personalities, and authenticity. The Athlete Creator Club is here to break down barriers like time, technical skills, and social media know-how and support the athletes with content strategy, capture and distribution.

UK Sport funds over a thousand elite Olympic and Paralympic athletes, from towns and cities right across the UK, competing almost every day across the world. Through the Athlete Creator Club, they intend to help build and grow the profile of these athletes and better connect them with more fans.

What that means for you is a chance to see Zac’s story told his way across social media. Giving you the chance to get an authentic inside look at their lives both on and off the field.

Who’s part of the Club?

Zac is joined in the Club by athletes from across a diverse range of sports:

Liam Kirk, Ice Hockey UK
Ruth Mwandumba, British Shooting
Abi Martin, British Gymnastics
Emily Campbell, British Weightlifting
Phoebe Paterson-Pine, GB Archery

On becoming part of the Club Zac said: “I’m really excited to be working with Weirdo. Social media has become such a big part of sports and marketing. I can’t wait to see what we can create together!”

How can I follow?