Novuna, one of the UK’s leading financial services brands, are Title Sponsor of our flagship events and the Great Britain & Northern Ireland Athletics Team who compete on the world stage in events such as the European and World Championships.
For Novuna, this partnership is about connecting people with the raw energy and emotion of live sport. Novuna is proud to be part of the journey supporting world-class athletes whose dedication, teamwork and drive mirror the way Novuna approach their business.
Novuna’s brand purpose is to champion British athletes, support local communities and make important things happen through innovation, belief and long-term investment.
Novuna have a range of flexible finance products available from specialist divisions including vehicles, business, retail and personal finance. Find out more about how Novuna can help you at www.novuna.co.uk
Nike has a longstanding partnership with British Athletics, as the official kit supplier. They provide kit to the Novuna GB & NI team and invest in the Futures Programme to support the next generation of athletes.
Since 1997, UK Sport has been the principle funding partner of the UK Athletics World Class Performance Programme.
Their primary goal is to support and deliver UK success at the Olympics and Paralympics, through investing in National Governing Bodies of Sport to support athletes capable of delivering medal-winning performances.
They supplement this investment in athletes and sports by providing professional development programmes for all key support service providers: coaches, scientists and medics. They invest in cutting edge technology capable of producing fractional improvements in performance required to succeed in a world-class competition.
UK Sports’ partnership with the National Lottery has been fundamental to its achievement. As one of the 12 official National Lottery distributors, UK Sport is entrusted with allocating significant financial resources to support Olympic and Paralympic athletes, ensuring that British sport remains competitive on the world stage.
The Ivy is the Official Hospitality Partner of British Athletics providing support across a range of British Athletics events and activations throughout the season.
Vita Coco is the Official Hydration Partner of British Athletics. The coconut water contains naturally occurring electrolytes which is popular with athletes training at all levels.
BBC Sport are our Official Broadcast Partner providing comprehensive coverage and analysis of our events across their TV and digital platforms.
Birmingham City Council proudly supports British Athletics to host the national championships events, both indoors and outdoors, in Birmingham, the home of British Athletics.
The British Athletics Supporters Club work closely with British Athletics to obtain priority tickets for members and create fan engagement opportunities with athletes, coaches and officials.