Official Data Intelligence Partner

PricewaterhouseCoopers (PwC), one of the world’s largest professional services firms, are working with British Athletics’ Olympic and Paralympic World Class Programmes to improve the support and value delivered to coaches and athletes, through the provision of enhanced information and insights. The partnership aligns and supports the strategic aim of British Athletics, by putting the needs of our athletes at the heart of everything we do.

PwC provide a range of services, from data acquisition and modelling, to reporting, visualisation and advanced analytics, generating insights that enable coaches and athletes to make better decisions that give them a competitive advantage.