27th April 2018


There was a double celebration for athletics at the 17th BT Sport Industry Awards in last week as Sir Mo Farah and the organising committee of the IAAF World Championships London 2017 were both recognised.

Farah was presented with the Coutts Outstanding Contribution to Sport Award at the glittering ceremony by fellow knight of the realm and fellow four-time Olympic gold medallist in British sailor Sir Ben Ainslie.

Farah’s stunning track career came to a close last summer with 10,000m gold and 5,000m silver at the IAAF World Championships in London as well as victories in his last UK race and last ever over 12 and a half laps in Zurich.

Farah said: “It’s a real honour to be receiving the Outstanding Contribution Sport Award. We all know that success is really about the hard graft and the sacrifices behind the scenes – and it means a lot for that hard work to be recognised.”

Meanwhile, the organising committee of last year’s IAAF World Championships were also successful on the night, winning Entertainment Experience of the Year for the creation, development and production of official mascot Hero the Hedgehog.

Hero was arguably the unexpected star of the Championships, hitting 1.6 billion potential social media impressions and 4 million views alone from two videos. Created by nine-year-old Elinor after a nationwide competition hosted by organisers and Blue Peter, Hero’s highlights can be viewed HERE.