Official Yogurt Partner & Title Partner of 4 Events
Müller has partnered with British Athletics since 2016, and since then they have been the Title Sponsor of the majority of the British Athletics’ major events, including the Müller Anniversary Games, Müller Indoor Grand Prix and Müller Grand Prix. In addition to this, they became the Title Sponsor of the Müller British Championships in 2019.
Müller’s passion for engaging athletics fans to “run, jump, throw and push” has continued to grow across the partnership. Their fan village activation, including athletics-based activities, make your own yoghurt and a Müller farm shop, is not one to miss when attending a British Athletics event.
Müller has engrossed itself in athletics, with major TV advertising showcasing the likes of World medallists Dina Asher-Smith, Katarina Johnson-Thompson, Adam Gemili and Laura Muir alongside Müller’s products.
Further to this, at grassroots level the partnership has also seen Müller and British Athletics work together to develop and host the Müller Sports Day on the eve of the Müller Anniversary Games. Müller’s aim is to get the nation moving by inspiring active lifestyles and investing in the foundations of the sport.
Müller first entered the UK market in 1987 and has rapidly expanded ever since. Müller UK & Ireland sources milk from 1,600 farmers in Britain, and uses it to develop, manufacture and market a wide range of dairy products for the UK market.
Müller UK & Ireland is now the 8th most chosen brand in the UK, picked from shelves more than 217 million times each year, and is ranked at No. 12 in The Grocer’s Top 100 list of Britain’s Biggest Brands*.