Frequently Asked Questions – MAG


When will tickets go on sale for the 2021 Müller Anniversary Games?

The Müller Anniversary Games will return to the London Stadium on the evening of Tuesday July 13.

Tickets will be available via our ballot which will open from Wednesday March 10.

The closing date for the ballot is still to be confirmed however spectators will be emailed before it does close to give you plenty of time to apply.


Why have you chosen to release tickets by ballot this year?

Our top priority is to ensure a safe environment for all attending the event. Whilst we are aware that the current government roadmap may allow for larger numbers to return to live sport in July, we are also cautious that things can change, and social distancing may still be required.

A ticket ballot allows us maximum flexibility with social distanced seating and guarantees a fair allocation process with the stadium capacity reduced.


How will the ballot work?

Fans will be asked to select the number of tickets, their preferred price point and location for the event. Once the ballot closes, we will randomly draw the ballot and allocate seats based on your preferences.

Those who have been successful in the ballot will receive an email informing them of their allocated seats and they will be given 72 hours to confirm and pay for their tickets.

Any tickets not purchased will be released back to those who were not successful for a second draw and then released for general sale if not claimed. Applicants will be withdrawn from further draws if they do not confirm or pay for their tickets.

To help us make the process as smooth as possible we ask that you only enter the ballot once per household and only request tickets for anyone in your household or support bubble. Tickets will be limited to a maximum of 6 per transaction.


How do I request accessible tickets?

Accessible seating is available on each level at the London Stadium, including seats close to the aisle, seats with few or no steps and those closest to toilet facilities.

Wheelchair tickets are available around the stadium at Category E pricing and includes a free companion ticket.

For Accessibility Bookings complete the ticket ballot application form, letting us know the total number of tickets you require, how many wheelchair tickets you need and your preferred seating location. Wheelchair tickets will automatically come with a free companion ticket however this person will need to be included in your total party size, therefore if you need one wheelchair position, one companion and one additional ticket, you need a total of three tickets.

If you are successful in the ballot you will be contacted by a member of The Ticket Factory team to confirm your specific accessibility needs before tickets are allocated to you. Once you have been allocated tickets you will have 72 hours to confirm and pay.


How will I know if I have been successful in the ballot?

Successful applicants will be notified by email and given 72 hours to confirm and pay for their tickets. Any tickets not purchased will be released to those not successful and a second draw will take place. Applicants will be withdrawn from further draws if they do not confirm or pay for their tickets.


What happens if I have not been successful?

If you have not been successful in the first draw you will remain in the ballot for the second draw should any tickets not be claimed. If all tickets are allocated, you will be emailed to confirm that you have not been successful.

Should additional tickets become available in June, with the next step of the UK Government roadmap confirmed, unsuccessful ballot applicants will get priority on tickets before any are released for general sale.


What happens if the price/location I have chosen is oversubscribed?

On your ballot application form you will be asked to select three different choices of ticket price and locations. If your application is drawn out of the ballot and your first choice is unavailable, you will be offered tickets in your second or third choice.


How can I improve my chances of being successful in the ballot?

We are expecting popular areas such as the home straight to be oversubscribed and would recommend that you add other prices and locations to your form to increase your chances of being successful.


Can I change my ballot form once submitted?

Yes, you can amend your ballot form up until the ballot closes. After this time no further changes can be made. Please do not submit a second ballot request as this will be automatically removed.



Why are there no senior or family tickets available this year?

To make the ballot process as simple and as efficient as possible we have had to remove the senior and family ticket offers for this year. We apologise if this affects you and will look to reinstate these prices next year when events are back to normal.

Full time students may apply for a junior ticket however they will need to provide a student ID card or letter/email when required.


What age range is a junior ticket?

Standard junior tickets are available for those aged 16 years and under. In the hospitality package the junior price is for those aged 12 years and under as the food is from a children’s menu.

Children aged 16 years or under must be accompanied by an adult. Children of all ages will require a ticket including babes in arms.

Full time students may also apply for junior tickets this year but must be able to provide proof when required. Proof of student status can consist of a student ID card or a letter/email from their college/university confirming they are taking part in a full-time course.


Why have ticket prices increased for the event?

With the potential of the venue capacity being reduced we have had to increase some ticket prices to ensure that the cost of putting on the event is covered. Following feedback, we have ensured that the majority of available tickets are priced under £40.

Ticket fees have also been added to cover the administration of the ticket sales process. In the past these fees have been covered by British Athletics however it is not feasible for us to pay this cost moving forward.


Can I pick where I want to sit?

With the final venue capacity and social distancing measures still unknown we are unable to offer seat selection to fans this year. On your ballot application you will be able to select your preferred locations and we will allocate the best available seats within these locations should your application be drawn from the ballot.


Why is there a ticket limit of 6 this year?

Tickets have been limited to a maximum group of 6 this year to follow any potential UK Government guidelines such as the ‘Rule of 6’ should they still be in place in July.


Can I ensure my tickets will be sat with friends and family members?

If your ballot application includes tickets for friends and family members from your household or support bubble your seats will be allocated together. If they are not within your household or support bubble, we will be unable to seat you together.


Where is best to see what events?

One of the best things about coming to an athletics event is that you are never far away from the action, with multiple events happening at the same time and spread around the stadium there is always something to watch.

In the London Stadium every seat gives you an excellent view of the action.

If you love to watch the fastest athletes on the planet, the best seats to choose are in the West Stand.

If jumps are more your thing. you can see the pole vaulters from the North Stand, the long and triple jumpers charging down the runway in the East Stand and the high jumpers from the South Stand.

You can catch the best of the throwers from the South and East Stands

And of course, not leaving out the endurance races, where any seat in the stadium is great to cheer on the athletes as they complete laps of the track.


Why is the event being held on a Tuesday evening this year?

With the sporting calendar packed full of rearranged events this summer and of course the Tokyo Olympics, we have confirmed the Müller Anniversary Games will take place on Tuesday 13th July to ensure that you will not miss a moment of sporting action!


What time will the event take place?

Timings are still to be confirmed however the event is expected to run between approximately 5.30pm and 9.30pm on Tuesday evening.


Is there a hospitality package available?

Yes, we have a hospitality package in place for this year’s event. More information regarding the package can be found here

The room capacity will initially be limited to allow for social distancing, therefore places will be available in the first instance via the ticket ballot.

Guests must book places for people from within their household or support bubble.


What happens if the event is cancelled or the capacity is reduced?

We hope that by putting a ballot process in place this will give us additional time before we need to draw the ballot and take payment for tickets.

If we have taken payment and the event is cancelled, you will be offered a full refund or exchange to the rearranged date.

If you have purchased tickets and the event capacity is reduced, you will receive a full refund.


If, having booked, I or my guests decide not to attend due to Coronavirus COVID-19 concerns, will I be entitled to a refund?

If the event goes ahead with a crowd but you are unable to attend for any reason, including due to concerns relating to Covid-19, then our usual terms and conditions will apply.


Can I resell tickets if I can no longer attend the event?

Current UK Government guidelines requires us to know the contact details of the lead ticket booker for Track and Trace purposes. If you can no longer attend the event, please only pass your tickets on to friends and family who can be contacted should the need arise.

Alternatively, you can resell your tickets via The Ticket Factory’s official resale platform, Twickets.


What procedures have been put in place to make the London stadium a safe venue?

We are working with the London Stadium to ensure that we follow all UK Government and local guidance.

We know that things can change, and we have made our approach flexible so that we can react to any changes to the guidelines when necessary.

Guidance will be based on the UK Government recommendations at the time of the event however some measures to be expected are:

Social Distancing – social distancing measures will be in place with clear guidance around the venue. Spectators will be asked to purchase tickets for their household or support bubble groups only. Seats will be separated between groups to ensure social distancing.

Hygiene and cleanliness – A deep cleaning routine has been employed across the stadium and will be undertaken before and after the event. You will also see hand sanitiser stations placed in regular intervals around the concourse, and cleaning teams will be more regularly cleaning facilities throughout the event.

Contact free – Mobile ticketing will be in operation with all tickets sent to spectators digitally to limit contact. All food and drink concessions at the venue will operate as contactless.


Do I need to wear a mask or face covering in the stadium?

We are currently following social distanced guidelines and are asking for face coverings to be worn by any spectator attending the event over the age of 11. This may change depending on the latest guidance at the time of the event.

If you are medically exempt from wearing a face covering under Government guidelines, you do not have to wear one, but you may wish to use one of the Government resources to demonstrate this, including the use of a GP letter and/or hidden disabilities card and lanyard. Any exemptions must be made known to British Athletics in advance of attending the event by email to: