On 30 November 2009 UKA, the governing body for athletics in the UK announced a four-year partnership with Jaeger, the iconic British fashion brand.
Jaeger will reward international athletics medallists with formal wear from the fashion house's seasonal collection and provide business wear for UKA's key board members.
Niels de Vos, UKA Chief Executive, said: “To be associated with a premium British brand such as Jaeger further enhances UKA’s status as the number one Olympic and Paralympic sport. Medallists often receive formal invitations and our new partnership with Jaeger will ensure they look stylish at every major social event."
Belinda Earl, Jaeger Group Chief Executive, comments: "As a British brand celebrating our 125th anniversary Jaeger is delighted to be working with such a leading organisation as UKA and supporting our athletes in the international arena."
2009 World Championship medallists attending the UKA Awards Dinner, to be held at the National Motorcycle Museum in Birmingham on 5 December, will be the first athletes to benefit from the partnership, attending the event in Jaeger formalwear.
FOR FURTHER INFORMATION PLEASE CONTACT:
Emma Pickles: Media Officer, UKA
M: 07920 078 543
Iona Hames: Public Relations Manager, Jaeger
D: 020 7979 1125
NOTES TO EDITORS
UKA: is the National Governing Body of the premier Olympic and Paralympic sport. We aspire to be a world leading sporting organisation delivering clear and inspirational leadership for athletics to ensure a vibrant and empowered sport at every level that can evolve to meet every challenge. We work with Home Country Federations and other partners to secure and distribute funding and develop policies for key areas and implementation at the appropriate levels, giving support and strategic guidance. www.uka.org.uk
Jaeger: Established in 1884, Jaeger is an iconic British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear, accessories and homewear. In 2009 Jaeger celebrates its 125th anniversary as a luxury fashion house and commemorates with the launch of a limited edition capsule collection of unique, stunning pieces inspired by original 1960 Jaeger designs. Jaeger has 61 freestanding shops and is sold in premium department stores nationwide including Harrods, Selfridges and Fenwick. Internationally, Jaeger is sold in Asia, Australia, Europe, Japan, the Middle East and North & South America. Jaeger Online is the brand's second largest store. www.jaeger.co.uk