21 January 2010
UKA, the governing body for athletics in the UK, today announced Mitchum Anti Perspirant and Deodorant as an Official Sponsors of the UKA and The Aviva GB & NI Athletics team.
As the premier sport of the Olympic and Paralympic Games the support and training through sponsorship is imperative for these athletes to reach their potential. Mitchum’s sponsorship with UKA will assist the delivery of a high performance environment, raise standards and improve technology to aid the athletes in training.
UKA Head Coach Charles Van Commenee said:
“We are delighted to have Mitchum on board as an official sponsor. The partnership is a perfect fit for our athletes who will benefit immeasurably from Mitchum’s continuing sponsorship and support, allowing them to achieve their performance goals as they prepare for London 2012.”
Mitchum VP & General Manager, UK & Euro International Mark Wood said:
“Mitchum are extremely proud and committed to their partnership with UKA in supporting and nurturing athletes through our 3 year sponsorship programme, helping rising stars focus on their goal to reach their most powerful performance for the 2012 Olympics. The sponsorship coincides with the launch of Mitchum Endurance Sport for Men into the UK market making it the perfect partner providing our athletes with the security of superior product performance and financial support so they can focus on providing a winning performance on the track”