26 July 2011
Global music icons Snoop Dogg and Warren G joined British triple jumper Phillips Idowu in a 3 on 3 basketball match organised by adidas, official sportswear partner for London 2012, against GB Basketball players. The superstars were matched up on a specially created court in the Olympic borough of Greenwich to make a video marking the one year to go countdown to the London 2012 Olympic Games.
The video is an extension of the brand's "all in" campaign which showcases their distinctive presence across and into different sports, cultures and lifestyles. The campaign focuses on fusing the worlds of sport, music and fashion, and the 3 on 3 game between the stars is designed to appeal to all of these audiences.
Hip Hop legend Snoop Dogg said "I've been in the great city of London today playing basketball, 3 on 3, alongside Warren G and with my main man Phillips Idowu from the Triple Jump. We took on GB Basketball players in a game for adidas to help celebrate the one year to go to the London 2012 Olympics landmark. I'm really excited about the London 2012 Olympics - England is a beautiful country and I think it'll be a great host."
World Champion and Olympic silver medallist Phillips Idowu said "I had an amazing but surreal day taking on Team GB Basketball players for the adidas "all in" campaign ahead of London 2012. My team consisted of the legendary Snoop Dogg and Warren G and I was definitely a little bit starstruck. adidas is one of the only brands who can bring superstars like that together with sport and create a unique event to help celebrate the one year to go landmark. It was a great day and I was delighted to be involved."
View the video of the event and see who took the victory here: